Additionally, monetizing via subscriptions has proven an effective model for several highly popular apps, with subscription revenues hitting 18.3 billion U.S. A November 2021 survey of mobile app publishers found that video ads were the most popular mobile app monetization model, followed by display ads and in-app purchases. As most apps in the Google Play Store are available for free, the company needs to utilize effective business models to secure healthy revenue.ĭespite the robust gaming app revenues, most gaming apps are free to download and rely on monetization via in-app advertising or in-game purchases of items such as boosters and accessories. This hardly comes as a surprise as it is estimated that gaming apps will account for over 70 percent of Google Play app revenues in 2024. Google Play is also the official application store for the Android Operating System and it allows users to browse and download apps developed using the. As of April 2021, the ranking of the top-grossing Android apps worldwide is dominated by mobile games with Coin Master, Garena Free Fire, and PUBG mobile leading the ranking. As Google’s official app store, it offers its customers a wide range of applications and digital media including music, magazines, books, film, and TV. Google Play was originally launched in October 2008 under the name Android Market. The number of available apps in the Google Play Store was most recently placed at 2.65 million apps, after surpassing 1 million apps in July 2013. How many apps are there in the Play Store?

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